British Red Cross Updates

The British Red Cross is a volunteer-led humanitarian organisation that helps people in crisis, whoever and wherever they are.

We enable vulnerable people at home and overseas to prepare for and respond to emergencies in their own communities.

And when the crisis is over, we help people recover and move on with their lives.

May 28, 2009

Look beyond the label

The British Red Cross are asking people to pledge their support to refugees by collectively ‘changing their online status’ across all social networks, instant messenger and email during Refugee Week 2009 (15th - 21st June).

Look beyond the label from British Red Cross on Vimeo.

Refugees arriving in the UK are often labelled as a group, saddled with the same refugee label and not seen as individuals. To highlight this issue, the British Red Cross are asking us to sacrifice our online identity by ‘changing our online status profile’ to the one uniform label, to communicate the message of looking beyond the label. The campaign video stars Desperate Housewives actor Dougray Scott. To learn more about the campaign visit www.lookbeyondthelabel.org from June 1. 2 years ago • Notes